Privacy Policy

CLOA TERMS OF USE
Cloa Terms of Use
Effective date: 29th June 2026
These Terms are between you and Nue Labs Pty Ltd (ACN 692 840 412) (“Nue Labs”, “we”, “us”, “our”), the company behind Cloa.

Welcome to Cloa. Cloa is a visual workspace that lets you save, organise and collaborate on content and inspiration from across the web and social platforms (the “Service”). The Service is available at cloaapp.ai, through the Cloa browser extension, and through any apps or tools we make available. By creating an account or using the Service, you agree to these Terms of Use (“Terms”). If you do not agree, you must not use the Service.

Our Privacy Policy explains how we handle your personal information and forms part of your agreement with us.

1. Your account and who can use Cloa
To use Cloa you must be at least 18 years old and able to form a binding contract with us. Cloa is a tool for professional and business use, and is not directed at children. By using the Service you confirm that you meet these requirements.

You are responsible for keeping your account details secure and for all activity that happens under your account. Each person must have their own login. You must give us accurate information when you sign up and keep it up to date. You must notify us promptly if you become aware of any unauthorised access to your account.

If you create an account or a team using an email address connected to your employer or organisation, you confirm you are authorised to act for that organisation and to bind it to these Terms.

2. Using the Service
Subject to these Terms, we grant you a limited, non-exclusive, non-transferable and revocable licence to access and use the Service for your business or personal creative work. We reserve all rights not expressly granted.

2.1 How you access Cloa
You can use Cloa in your browser at cloaapp.ai and through the Cloa browser extension, a widget you install in your browser that lets you save content while you browse. Installing and using the extension is subject to these Terms and to the rules of the browser web store you install it from.

 

Cloa is also available as a mobile web app that you can add to your phone's home screen. This is the same Service delivered through your mobile browser, and these same Terms apply. If we later release separate native apps through the Apple App Store or Google Play, we will provide any additional terms that apply to them at that time.

You can create or access your account using email or a third-party sign-in such as Google. If you use a third-party sign-in, your use of that sign-in is also subject to the provider's own terms. We receive only basic profile information from it, as described in our Privacy Policy.

2.2 Acceptable use
You agree not to use the Service to do any of the following, and not to help or allow anyone else to:

 

• Break any law, or infringe anyone's intellectual property, privacy or other rights.

• Upload, store or share content that is unlawful, harmful, harassing, hateful, defamatory, or that you do not have the right to use.

• Use the Service to create, store or send malware, spam, or phishing.

• Copy, modify, reverse engineer, decompile or attempt to extract the source code of the Service, or create a competing product from it.

• Scrape, data-mine or harvest the Service or its contents, or access it to benchmark or build a competing product.

• Bypass or interfere with security, rate limits, or any measures that control access to or use of the Service.

• Resell, rent, sublicense or otherwise make the Service available to a third party except as these Terms allow.

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If you breach this section or our other Terms, we may remove the offending content, or suspend or close your account, as set out in the Suspension and termination section below.

3. Organisations, workspaces, boards and collaborators
Cloa lets you create an “organisation” and, within it, “workspaces” and “boards” to organise and collaborate on content. If you create an organisation on behalf of a business or employer, you are binding that organisation to these Terms and you confirm you are authorised to do so.
Roles and access work as follows:

• Owners and Managers can see and manage the workspaces and boards across the organisation, in line with the controls available in the Service.

• Collaborators are scoped. A person invited to a specific workspace or board as a collaborator can see only that workspace or board, and not the rest of the organisation. Collaborators are not able to create their own workspaces or boards within the organisation.

• The number of seats and collaborators available to an account depends on your plan and the settings applied to your account.

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If you invite someone to your organisation, workspace or board, you are responsible for making sure you are entitled to share that content and any related information with them. People you invite will be able to see and, depending on their role, contribute to the content in the spaces they are given access to. The roles and access described above reflect how the Service works at present. We may add, rename or change roles and their capabilities as the Service develops, and the roles and permissions that apply to your account are those made available in the Service from time to time.

4. Content on Cloa

4.1 Saved content from other platforms
Cloa enables you to save content and inspiration from third-party platforms such as TikTok, Instagram and Pinterest, so you can organise and refer back to it. When you save this kind of content, Cloa does not download or re-host the original file. Instead, Cloa stores a low-resolution thumbnail together with information about the post, such as its title, caption, the creator's handle where available, and the link back to the original. When you open a saved item, Cloa displays it by re-loading the platform's own embed from the original source.

You can save content into Cloa in different ways, including through the Cloa browser extension while you browse, by pasting a link, or by uploading. The responsibilities in this section apply however you save.

Saved content remains the property of its original owner and is subject to the terms of the platform it came from. Cloa is a tool to help you collect, organise and reference that content. It is your responsibility to make sure you have the right to save the content and to use it for whatever purpose you have in mind, and to comply with the terms of the platform it came from. You must not use Cloa to reproduce, redistribute or commercialise other people's content in a way you are not entitled to.

You acknowledge that the third-party platforms you save from (such as TikTok, Instagram, Pinterest and others) have their own terms of service, developer or platform terms, and brand and embedding guidelines, and that those terms may restrict how their content, thumbnails, metadata and embeds may be collected, stored, cached or displayed. We make no representation that saving, storing or displaying content through Cloa is permitted by any source platform, and it is your responsibility to ensure that your use of Cloa in respect of that content complies with the relevant platform’s terms. We may change, limit or remove the way saved content is captured, stored or displayed, including by ceasing to support a particular platform, in order to comply with a platform’s terms or a request from a platform or rights holder.

4.2 Content you upload
You can also upload your own content to Cloa (“Your Content”), such as images, videos, screenshots, files and documents, from your device or another source. This includes situations where you have saved or downloaded something elsewhere and then upload it into Cloa yourself.

 

By uploading content to Cloa, you represent and warrant that the content is yours, or that you otherwise have all the rights and permissions needed to upload, store and use it in Cloa. You keep ownership of Your Content. You grant us a non-exclusive, royalty-free, worldwide and sublicensable licence to host, store, copy, display and process Your Content for the purpose of operating and providing the Service to you, keeping it safe and secure, and enforcing these Terms. Where you share Your Content with others inside Cloa, this licence extends as far as needed to keep that content available to the people you have shared it with.

We do not claim ownership of Your Content, and we do not sell it. You are solely responsible for Your Content, including any content that originated elsewhere (such as a screenshot or downloaded material), and you give the representations and warranties in this section each time you upload. We may remove or disable access to Your Content that we reasonably believe breaches these Terms or any law, or in response to a complaint. Your indemnity in section 12 applies to Your Content.

4.3 Takedown and copyright
We respect the rights of creators and content owners. If you believe content stored or displayed through Cloa infringes your rights, contact us at hello@cloaapp.ai with enough detail to identify the content and your rights in it, and we will review and respond. We may remove or disable access to content, and may suspend or close the accounts of users who repeatedly infringe the rights of others. 

How to make a complaint. To help us act on your complaint, please include in your notice: (a) your name and contact details; (b) identification of the content you say is infringing and where it is in the Service, in enough detail for us to locate it; (c) identification of the work or right you say has been infringed; (d) a statement that you have a good faith belief that the use is not authorised by the rights holder, its agent or the law; (e) a statement that the information in your notice is accurate; and (f) where you act for the rights holder, confirmation that you are authorised to do so.
What happens next. On receiving a notice, we will review it and may remove or disable access to the content, contact the user who saved or uploaded it, and take any other step we consider appropriate. We may give a copy of your notice, including your identity, to the affected user. We may reinstate content where the user provides a valid counter-notice, or where we are otherwise reasonably satisfied that the content does not infringe.

Repeat infringers. We will, in appropriate circumstances and at our discretion, suspend or terminate the accounts of users who are the subject of repeated, credible infringement complaints.
United States users. If you are in the United States, you may send a notice under the Digital Millennium Copyright Act (17 U.S.C. § 512) to our designated agent at Dwayne-Andrew Kerr, Nue Labs Pty Ltd, Suite 7030, 31 Hall St, Bondi Beach NSW 2026, Australia, hello@cloaapp.ai, +61 420 998 153. Your notice must meet the requirements of 17 U.S.C. § 512(c)(3), and you may submit a counter-notification under 17 U.S.C. § 512(g). We have adopted, and will reasonably implement, a policy of terminating in appropriate circumstances the accounts of repeat infringers. Knowingly making a material misrepresentation in a notice or counter-notification may expose you to liability for damages under 17 U.S.C. § 512(f).

5. AI features
Cloa uses artificial intelligence to support features such as enriching and tagging content at the point you save it, and to power search and organisation across your saved content. This processing is applied to the content and information within your own Cloa account.

 

Cloa does not access or scan your private messages, direct messages or comments on the third-party platforms you save from. It works with the content you bring into Cloa and the tags and information associated with it.

Cloa's AI features may expand over time, which may include features that learn from your saved content to improve search or to suggest relevant content and ideas to you. Where we introduce features that materially change how AI uses your content, we will update these Terms and our Privacy Policy to describe them, and we will let you know in line with the Changes section below. How we handle the personal information involved in these features is set out in our Privacy Policy.

6. Plans, billing and payments
Cloa offers both free and paid plans. The features, seats and collaborator allowances available to you depend on the plan and settings applied to your account. Pricing is as shown to you at the time you subscribe and may vary by location. Our current plans are a free tier with usage limits, and a paid plan charged per member seat, billed monthly or, if you choose, annually in advance at a discount. We do not set out specific prices in these Terms; the current prices, billing cycles and plan features are those displayed to you at signup and in your account, and we may update them in line with the Changes to pricing section below. Each paid member seat includes two collaborator slots. Collaborators have restricted access, cannot create their own workspaces or boards, and cannot be purchased separately in this version of the Service. We may change the seat and collaborator model over time, and any change will be reflected in the plan details shown to you at signup and in your account.

When we introduce paid plans, payments and card details will be handled by our third-party payment provider, Stripe, which is planned and not yet in use. We do not store your full card details. By subscribing, you authorise us, through our payment provider, to charge the fees for your plan.

Subscriptions and renewals. Paid plans renew automatically at the end of each billing cycle, for example monthly or annually, until you cancel. We will make the renewal terms clear to you at the time you subscribe.

Cancellation. You can cancel at any time through your account or by contacting us. Cancellation takes effect at the end of your current billing cycle, and unless the law requires otherwise, fees already paid are not refunded.

Changes to pricing. We may change our prices and plans. If a change increases the price of a plan you are on, it will not take effect until your next renewal or after reasonable notice. If you do not accept the new price, you can cancel.

Taxes. Unless stated otherwise at the time of purchase, prices shown to you include any Australian goods and services tax (GST) that applies to your purchase, and your tax invoice will show the GST component. For customers outside Australia, fees are exclusive of any sales, use, value-added or similar taxes, which you are responsible for in addition to the fees where they apply. You are responsible for providing accurate billing information.

7. Our intellectual property and your feedback
Other than the content covered in the Content section, all intellectual property rights in and to the Service, including its software, design, look and feel, and the Cloa name and branding, belong to Nue Labs and its licensors. Nothing in these Terms transfers those rights to you.
If you send us suggestions, ideas or feedback about the Service, you grant us a perpetual, royalty-free right to use them to operate and improve Cloa, without any obligation to you.

8. Third-party services and platforms
The Service works alongside third-party services and platforms, including the social platforms you save content from, sign-in providers, our payment provider and analytics tools. Your use of those services is governed by their own terms and privacy policies. We do not control and are not responsible for third-party services, and to the extent permitted by law we are not liable for them. The platforms you save from may change or restrict how their content can be embedded or accessed, which may affect how saved content displays in Cloa.

9. Privacy
Our Privacy Policy explains how we collect, use, store and protect personal information when you use the Service, and forms part of these Terms. By using the Service, you agree to our handling of personal information as described there.

10. The Service is provided “as is”
To the maximum extent permitted by law, and subject to any rights and remedies you have under applicable consumer law that cannot be excluded, the Service is provided on an “as is” and “as available” basis. We disclaim all warranties not expressly stated in these Terms, including implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Service will be uninterrupted, error-free or secure, or that content saved or stored will always be preserved, available or accurate. Because the Service relies on third-party platforms and networks we do not control, we are not responsible for content or functionality affected by those platforms or networks.

Nothing in these Terms excludes, restricts or modifies any guarantee, right or remedy you have under the Australian Consumer Law or other laws that cannot lawfully be excluded. 

If you are a consumer under the Australian Consumer Law, our services come with guarantees that cannot be excluded under that law. For major failures with the Service, you are entitled to cancel your service contract with us and to a refund for the unused portion, or to compensation for its reduced value, and you are entitled to be compensated for any other reasonably foreseeable loss or damage. If the failure does not amount to a major failure, you are entitled to have problems with the Service rectified in a reasonable time and, if this is not done, to cancel your contract and obtain a refund for the unused portion of the contract.

To the extent the Service is not of a kind ordinarily acquired for personal, domestic or household use or consumption, and to the maximum extent permitted by section 64A of the Australian Consumer Law, our liability for failure to comply with a consumer guarantee is limited, at our option, to supplying the services again or paying the cost of having the services supplied again. This limitation does not apply where it would not be fair or reasonable for us to rely on it.

11. Limitation of liability
To the maximum extent permitted by law, neither party will be liable for any indirect, incidental, special, consequential or punitive loss, or for lost profits, lost business or lost data, arising out of or in connection with the Service or these Terms.

To the maximum extent permitted by law, our total aggregate liability arising out of or in connection with the Service or these Terms will not exceed the greater of: (a) the total fees paid by you to us for the Service in the 12 months immediately before the event giving rise to the liability; and (b) one hundred Australian dollars (AUD $100).

These limits do not apply to liability that cannot be limited or excluded by law, including under the Australian Consumer Law. Nothing in this section limits your obligation to pay fees due, or your liability under the indemnity in section 12. Each party must take reasonable steps to mitigate its loss.

12. Your indemnity
To the extent permitted by law, you agree to indemnify Nue Labs and its officers, employees and contractors (each an “Indemnified Party”) against any liability, loss, damage, cost or expense (including reasonable legal costs) that an Indemnified Party reasonably incurs arising out of or in connection with a claim by a third party, to the extent that claim arises from: (a) Your Content, or any content you save, upload, store, share or display through the Service; (b) your use of the Service in breach of these Terms or any law; or (c) your infringement of the intellectual property, privacy or other rights of any person. This indemnity is reduced proportionately to the extent that the relevant liability, loss, damage, cost or expense was caused or contributed to by the negligence, breach of these Terms, or wilful misconduct of an Indemnified Party. You are not liable under this indemnity for any indirect or consequential loss of an Indemnified Party.

13. Suspension and termination
You may stop using the Service and close your account at any time. We may suspend or terminate your access to the Service, or remove content, if you breach these Terms, if we are required to by law, or to protect the Service, other users or the public.

On termination, your right to use the Service ends and you may lose access to content stored in your account, which we may delete unless we are required to keep it. Where your account is not terminated for a breach, you may export Your Content using the features of the Service before your access ends. Sections of these Terms that by their nature should survive termination, including those on content licences, intellectual property, disclaimers, liability, indemnity and governing law, will survive.

14. Changes to the Service and these Terms
We may add, change or remove features of the Service over time. We may also update these Terms to reflect changes to the Service, our practices, or the law. If we make a material change, we will give you reasonable notice, for example through the Service or by email to the address linked to your account. By continuing to use the Service after the updated Terms take effect, you accept the changes.

15. Governing law and disputes
These Terms are governed by the laws of New South Wales, Australia, and you and Nue Labs submit to the non-exclusive jurisdiction of the courts of New South Wales. If you have a dispute with us, please contact us first at hello@cloaapp.ai so we can try to resolve it. 

16. General

• Assignment. You may not transfer your rights under these Terms without our consent. We may transfer ours, for example as part of a sale or reorganisation of our business.

• Severability. If part of these Terms is found to be unenforceable, the rest stays in force.

• Waiver. If we do not enforce a part of these Terms, that is not a waiver of our right to do so later.

• Entire agreement. These Terms and the policies referenced in them are the entire agreement between you and us about the Service.

• Notices. We will send notices to the email address linked to your account, or through the Service.

 

Contact. You can reach us about these Terms at hello@cloaapp.ai, or by writing to Nue Labs Pty Ltd, Sydney, New South Wales, Australia.

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